BRIEF
To create a beautiful recipe booklet that reflects our Canadian winter holidays
Recipes need to be delicious, simple and short
Use Mascarpone, Aged Cheddar, Boursin Cranberry & Pepper & Brie
CRITICAL POINT
One needs to look like a toboggan, one snowflakes and one snowballs, the fourth I have latitude.
CONFUSED?
“What?” I responded somewhat confused “the food needs to look like a toboggan” “Yes” replied the ever-so-kind client. “The Art Director has a vision”.
WORK
And so I suggest my ideas, test them many times, for taste, ease, shortness of recipe and to ensure they meet the brief – Use the right Canadian cheeses and make sure they look like the Art Director’s vision. A toboggan, snowball, snowflakes and a random Canadian winter scene.
MISSION ACCOMPLISHED!
The Art Director’s vision was beautiful and as a team – I think it turned out just right 4 winter moment cheese recipes.
Canadian cheese
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- tobogganing tapas
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- warm sipping soup
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- snowball truffles
snowflake popcorn
